Murray Reid, Chairman of the Onkaparinga Exporters' Club since November 2005 recalled some of his memories while attending the Club's wine cluster meetings a couple of years before himself got involved with the wine industry: "I remember wineries coming to these meetings and sharing their problems and difficulties in selling wine overseas." At that stage, Murray was the Export Manager of the Antenna Division of Hills Industries a South Australian company established in 1946 that currently operates businesses in three industry segments: Home, Hardware and Eco Products; Electronic Security and Entertainment Products; Building and Industrial Products with activities in numerous countries around the world.

After several months of expectation, last Tuesday the SA government launched the Gateway Business program which will rebate export-related expenses, financially assisting small to medium companies to export.

As soon as you decide to take your product overseas, you have immediately have become a small fish in a very large pond. Unless you are extremely fortunate and have a product which is unique you have a great many more competitors for the customers dollars than you ever had at home.