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This workshop provides a step-by step approach to completing a top-line export  marketing plan and for reviewing existing marketing decisions and processes (such as the export implications associated with target market segmentation and selection, brand/company positioning, key communication messages and point of difference, customer communication and promotions programs) in the context of intended export destination markets.

This is the first in a series of three export workshops. Each workshop is designed to be beneficial as a standalone workshop if participants are unable to attend all three sessions.

Participants will leave the session with a first cut draft of their export marketing plan that addresses the most important strategic planning and decision making areas associated with marketing their small business in export markets.

Your presenter will be Patrick Baker. Patrick has held marketing and branding roles in large multinationals as well as South Australian based companies such as Merck Sharpe & Dohme, Hoechst, FH Faulding and Dairy Vale Foods. He has a Batchelor of Science and Master of Business Administration degrees majoring in marketing.

RSVP by Monday 14 September to me.

Fabio Vasconcelos

The Exporters' Club Onkaparinga

Phone: +61 8 8326 6511

Fax:     +61 8 8326 6922

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